Advantages Etsy sellers have using their own website
Now, don’t get me wrong – Etsy is a beautiful marketplace, filled with artisanal products that delight everyone! With the 25 million active shoppers, it’s hard to see that there might be a better option out there for sellers on Etsy. Trying to make a living or see that your own website could be useful, but I’m here to show you the reasons why you should consider having a website.
Lets discuss some con’s of Etsy
- Fees – there’s listing fees, final sales fees, as well as the Paypal fees which can really add up and take away from your profit, if you’re selling a lot of items.
- Customization – there is very little you can do to customise your Etsy store.
- Tons of competition – Etsy has very specific categories, with lots of competition in each of those categories.
- Copy Cats – There’s so many instances of someone elses work being heavily ‘inspired’ by yours!
- Uniqueness is difficult – Your Etsy shop looks like everyone elses!
- Google Searches – Google changes the algorithms frequently, but recent updates to the way in which Google ranks websites in the search listings is based on duplicate content. If all the shops on Etsy selling ceramic bowls have similar descriptions, they may all be penalised by Google and receive less search engine traffic for having duplicate content.
- Not as professional – anyone can sell on Etsy.
The list can go on, but we’ll leave it there. Can you see how Etsy might not be the best place to market your products?
So why should you choose a website, over an Etsy store?
- More control – Etsy has grown so much that it is hard to keep up with the competition and other online market places closed their doors completely and left you out in the cold. If you rely on any third party store solutions you have no control over your own business. That’s not smart. You need to be in control of your own store and not be at the mercy of someone else.
- No customer distractions – When you go and have a look at any Etsy store product page, you will find about 40 links that lure customers away from that page and away from that store! On your own site this will not happen as all links will only lead to more of your own products.
- Better design – If you have a shop on your own site you can give it a design that brings out your individuality and that suits your products.
- List Building – The money is in the list. This is a truth that pretty much any internet marketer agrees with. You need to collect as many email addresses of (potential) customers as possible. The good news is that all marketplaces that let you sell stuff from their site will indeed have mailing lists, but the bad news is that they use them to increase their own business, not yours. Now, if you sell from your own site you can use a service like Mail Chimp to let people subscribe to your mailing list and then cross and up sell to them, send out special discount offers and even create automated email series.
- More referrals – A lot of people buy something on sites like Etsy, but in the end never remember the name of the individual shop or seller. So when asked where they got the beautiful earrings, necklace or painting they will just say they got it from Etsy. That’s great for Etsy, but not so much for you. Selling from your own site will make it easier for them to remember you and your shop and tell others about it.
- Better SEO – It’s much easier to rank in Google search results with a shop on your own site than with an Etsy store. Yes – Etsy does give you some control over how your store will appear in search results, but with your own WordPress shop you will be able to have much more granular control as you can change titles, set keywords, add a description. What is SEO? Find out all you need to know here.
- Capability to run your own promotions – A key advantage to selling on your own site: it’s easy to implement discount rules/offers, such as “Buy 2 Get 1 Free,” or offer customers 10 percent off. Similarly, you can “easily add and change homepage banners/sliders” [to advertise] special promotions.
- Professionalism – Having your own site shows you’re serious about being in business.
Having a standalone site allows you to display your branding and message however you like, via video etc. especially with a new and unique product, a standalone site builds brand trust.
Here are some resources for you to consider.
In my opinion, growing a social media presence and having a website is far more attractive than an Etsy store alone! We often give tips on our Newsletter, showing you how to grow your social media presence and your business and right now we have spaces available to help you create the website of your dreams!
Message us today for a obligation free quote – firstname.lastname@example.org