You’ve started your new business, you have your social media set but now uh-oh! You need a website. There’s literally hundreds of options out there for you to use – but which one should you pick?
We are highly responsive to colours, colour is one of the major defining factors in that statement. On both a conscious and subconscious level, colours convey meaning – not only in the natural world, but also within the artifice of our culture. Graphic designers need to harness the power of colour psychology to bring resonance to their designs – and in no field is this more important than that of logo design.
People love looking at pretty things. This is why Instagram is so vastly popular, also why it quickly changed from people sharing random pictures from their day to stylized photographs with professional lighting. I know that I myself could spend hours on end just going through and liking pretty pictures (and sometimes I do). Since I’m not the only one using Instagram for business, using it well is incredibly important. Also, I just did an Instagram 101 consult with a client last week and did a crazy amount of research, so I’m feeling incredibly knowledgeable on this subject. So let’s do this.
If you think of world-class advertising, what comes to mind? A clever or funny 30-second spot during the Super Bowl? How about a full-page spread in Vogue’s September issue? Or is it a sexy commercial starring the most sought-after celebrity in Hollywood?
Times have changed, so has the definition of effective advertising. When is the last time you even sat down and read a magazine cover to cover? Doesn’t everyone DVR their favorite shows now so that they can blow through the commercials, since they feel like an intrusion? And when you see a celebrity hawking a product, especially when it doesn’t seem like a natural fit, don’t you find yourself thinking more about why they need the extra cash than whether its something you want to buy?
Attraction marketing is something almost every person in direct sales uses for their business, but not as many traditional online businesses are using it, and that’s just CRAZY! Attraction marketing is well known for attracting the customers that you want for your business without pitching your business to people. Nobody likes to be ‘sold’ to, and nobody wants to be pitched to.