People love looking at pretty things. This is why Instagram is so vastly popular, also why it quickly changed from people sharing random pictures from their day to stylized photographs with professional lighting. I know that I myself could spend hours on end just going through and liking pretty pictures (and sometimes I do). Since I’m not the only one using Instagram for business, using it well is incredibly important. Also, I just did an Instagram 101 consult with a client last week and did a crazy amount of research, so I’m feeling incredibly knowledgeable on this subject. So let’s do this.
If you think of world-class advertising, what comes to mind? A clever or funny 30-second spot during the Super Bowl? How about a full-page spread in Vogue’s September issue? Or is it a sexy commercial starring the most sought-after celebrity in Hollywood?
Times have changed, so has the definition of effective advertising. When is the last time you even sat down and read a magazine cover to cover? Doesn’t everyone DVR their favorite shows now so that they can blow through the commercials, since they feel like an intrusion? And when you see a celebrity hawking a product, especially when it doesn’t seem like a natural fit, don’t you find yourself thinking more about why they need the extra cash than whether its something you want to buy?
Attraction marketing is something almost every person in direct sales uses for their business, but not as many traditional online businesses are using it, and that’s just CRAZY! Attraction marketing is well known for attracting the customers that you want for your business without pitching your business to people. Nobody likes to be ‘sold’ to, and nobody wants to be pitched to.
These days, with social media marketing – Facebook specifically – it’s hard to know what to use – Your personal page? Facebook page? Facebook group?! I’m here to tell you that all three have benefits to using. Coming from a network marketing background, I can tell you that I used my personal profile a lot when I was part of the industry, it had its benefits. Firstly, it wasn’t limited to organic reach like Facebook pages, the algorithm still stops a majority of your friends from seeing your posts, but that’s still better than the sometimes 5 or 10 organic reach I could get on my business page. (more…)
SEO is a way to create a seamless user experience. Optimized correctly, SEO communications your intentions to search engines, so that the search engines will recommend your website to a consumer looking for your product or service.
Search engines look for content that is most relevant to what the consumer is looking for, and that is determined 4 ways. Through Content, Performance, Authority and User Experience. (more…)