People love looking at pretty things. This is why Instagram is so vastly popular, also why it quickly changed from people sharing random pictures from their day to stylized photographs with professional lighting. I know that I myself could spend hours on end just going through and liking pretty pictures (and sometimes I do). Since I’m not the only one using Instagram for business, using it well is incredibly important. Also, I just did an Instagram 101 consult with a client last week and did a crazy amount of research, so I’m feeling incredibly knowledgeable on this subject. So let’s do this.
If you think of world-class advertising, what comes to mind? A clever or funny 30-second spot during the Super Bowl? How about a full-page spread in Vogue’s September issue? Or is it a sexy commercial starring the most sought-after celebrity in Hollywood?
Times have changed, so has the definition of effective advertising. When is the last time you even sat down and read a magazine cover to cover? Doesn’t everyone DVR their favorite shows now so that they can blow through the commercials, since they feel like an intrusion? And when you see a celebrity hawking a product, especially when it doesn’t seem like a natural fit, don’t you find yourself thinking more about why they need the extra cash than whether its something you want to buy?
Attraction marketing is something almost every person in direct sales uses for their business, but not as many traditional online businesses are using it, and that’s just CRAZY! Attraction marketing is well known for attracting the customers that you want for your business without pitching your business to people. Nobody likes to be ‘sold’ to, and nobody wants to be pitched to.
SEO is a way to create a seamless user experience. Optimized correctly, SEO communications your intentions to search engines, so that the search engines will recommend your website to a consumer looking for your product or service.
Search engines look for content that is most relevant to what the consumer is looking for, and that is determined 4 ways. Through Content, Performance, Authority and User Experience. (more…)
Over the past few months we have had the pleasure of working with the Young Folk Store (YFS), an amazing brand designed by the talented Amber Stapff Freelance Designer (formerly Sprowt). Amber recommended our services to the YFS team while she was away enjoying maternity leave. It’s always a daunting task picking up from such a talented designer, but I jumped at the opportunity to work with an amazing brand.
Young Folk Store originally started as an online store specialising in uber cool kids bedroom decor and styling. With a massive following the YFS set out to open an actual STORE FRONT in the beautiful suburb of Newport NSW. I knew that along with the client’s past branding and amazing vision, the endless amount of artwork and development we would be creating was going to be modern, unique & uber cool.
Image: Instore Wall Decal ‘Hello Hi Welcome’ – Photography Supplied: Young Folk Store