What Content Works On Facebook? - Robertson Web Design & Development
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What Content Works On Facebook?

Here’s some do’s and don’ts for Facebook posts. If you’re not getting organic reach, you’re not getting it right. Here’s a few Do’s & Don’ts to help you with Facebook content.


  • Share a link with image preview – you can upload images you want to be previewed now.
  • Let your personality shine through – Smile while posting! Trust me, it works.
  • Longer posts that are eye catching in the first 2 lines (otherwise people will glean over and keep scrolling).
  • Engage with your likers – Someone likes your post? Invite them to like your page using the Invite Button. Like & Comment on their comments, engage, engage, engage.
  • Be consistent!
  • Utilise your best times.
  • Use a variety of post types.
  • Be visual.
  • Share other people’s content.
  • Share what’s going crazy in your niche.
  • REMEMBER – you’re posting for your AUDIENCE, not yourself.
  • Reuse what works! Don’t be afraid to recycle old posts.


  • No click bait titles
  • No salesy posts – Stop it! Go Read Gary V’s Jab, Jab, Jab, Right Hook and thank me later.
  • Ask people to like or share (be more subtle).
  • Hashtags (although, the funny types of hashtags are sometimes pretty appealing to your audience!).
  • Try reusing things that didn’t work the first time.
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