Graphic Trends of 2017
This year has shown many beautiful trends which I am sure will filter into 2018.
If you’re trying to decide on a design for your branding, the information here just might help you decide.
Pantone Colour of the Year.
There’s been a shift away from neutral colours into bolder, bright colours.
Strong typography combinations are helping draw in otherwise decreasing attention span of potential clients.
Minimalism will move away from the black and white colour schemes that have become standard for minimalism, and have moved towards pops of colour breaking up the boring black and white.
The explosion of carefully curated content has increased the need for authentic, original images that represent your brand, moving away from stock images.
We’ve seen Instagram adopt this trend, and as the unicorn trend has grown over the past few months, we’re seeing more and more of these colour transitions show through in business’ branding.
Graphic credit: webdesignledger.com
We’re predicting more of the same in 2018, with a movement towards more bohemian style trends, filled with bright colours, bold patterns and flowers!