Why Wix Sucks - Robertson Web Design & Development
robertson web design & development based gold coast queensland australia working with amazing clients world-wide

Why Wix Sucks

We’ve heard this before. You’re a small business owner with a limited budget. You need a website fast for as cheap as possible. Wix is your best option, right?  While Wix has a cheap entry fee, it can actually cost your business thousands in the short and long term.

Wix claims to be SEO friendly, but it will actually hurt your rankings. How does it do that?

Wix uses a backdoor approach to get Google to scan their website. It’s against Google’s guidelines.

In October 14th, 2015 Google dropped Wix.com out of their index. If you have a website on Wix that means it won’t rank. If your website won’t rank on Google then it doesn’t exist.

The only thing that is SEO friendly is the search term “Wix Sucks.” (Sorry about that). It’s one of the most highly trafficked keywords related to Wix. It’s likely to cost you in the long run, as their entire business model is designed to frustrate you and get you to pay for their services.

Why do companies spend millions of dollars on design and user experience? You only have 1-10 seconds to make an impression. There are no guarantees that anyone will ever come back to your site after that. If you, like thousands of other business owners, found us by searching “Wix sucks,” we have good news: We don’t. Call us now to join thousands of business owners who also searched “Wix sucks” and found us .… and a great, professional website they could afford!

1. WIX is built on AJAX which poses a big problem

In WIX, each URL uses what is called a hashbang (#!). What does this mean? It means that each page on the WIX website is canonical to the homepage. In short, when Google looks at your website, it sees several duplicates of your homepage rather than different pages. Of course Google can understand hashbangs, but it takes a lot of extra hard work. WIX says that their sites are search engine friendly, but until the Ajax issue is addressed, there will always be questions about their SEO performance.

2. Limited technical site controls

WIX is somehow a closed system where you can only use controls provided by the WIX team and nothing more. You cannot introduce your own functions. For instance, full meta tag and robots.txt, are not available. The hashbang issue further complicates WIX websites. It limits your reporting options, because SEO and analytics tools can’t function properly as they usually do on non-Ajax sites. In short, WIX limits your ability to fully optimise and manage your site.

3. No 301 redirect

The use of hashbangs also means that 301 redirection isn’t possible on WIX websites, but why do I need 301 redirection? Well, when you move pages or replace pages within your site, you will want users to find the moved or replaced pages, right? That’s where 301 redirect comes in. When the user reaches the old location, 301 redirect will inform them that the page they are looking for is moved to a new location. It might seem a negligible matter, but if you don’t use 301 redirect you lose your pages’ SEO value through bad user experience and 404 errors.

4. No SEO-friendly blog solution

Blogging has become the heart and soul of many businesses. Through interactive, helpful and engaging blog posts, you’re able to grab readers’ attention that can only be good for your online endeavours. Unfortunately, this is another area where WIX fails to make the grade. The lack of this functionality means that businesses cannot go out of their way to entice consumers with great content. Maybe you don’t use blogging at the moment, but you will in the future when your business grows?

5. Design matters in SEO; WIX websites aren’t high-quality designs

In web design, there is common saying which goes: You only get one chance to make a first impression. That’s why most of the big companies spend so much to come up with a web design that impress at first sight. You want visitors to land on your site and stay there partly because they like your design. In fact, it isn’t uncommon for people to leave a site just because the design is not attractive enough. To add insult to injury, Google uses your bounce rate (people “running away” from your site) as an indicator of quality. So, when your bounce rates increase, your rankings decrease.

6. WIX is Google unfriendly!

Search engines see a WIX site as one long page. This limits the number of keywords and pages you can rank for. Basically, that’s how WIX works; it’s just one page that utilises flash to simulate multiple pages. Yet, the code for every WIX web page is contained within one page.

If you have optimised a website before, you will understand why this matters. Typically, you have several pages each of which brings something different to the website. For instance, you may have a services page, contact us page and products page. When optimising the website, it is common for webmasters to optimise certain pages for certain keywords. The idea is to rank favourably for more than just one keyword to cover a broader base of consumers. This way, visitors can arrive at your site through different keywords. You have no such option with WIX because as far as Google is concerned all you have is one long page. This can severely limit your ability to rank in search engines.

7. No unique title tags and meta descriptions

For the same reason, you cannot have unique meta descriptions for your website. This also severely affects your rankings.

8. You cannot index nested pages

The fact that your website is only one long page also means that you can’t have nested pages indexed. Search engines see only one page; therefore, it only indexes one page. Ironically, WIX comes with a sitemap! You would wonder what the sitemap is for when your website contains only one page. Probably just to hoodwink consumers.

9. No support for Google webmaster tools

If you’ve had a non-WIX website before, you will also have realised how important Google webmaster tools are. Unfortunately for WIX users, this is a privilege you cannot enjoy because WIX sites cannot be verified using GWT.

10. No support for Asynchronous Google Analytics

WIX, for all the hype, doesn’t use the Google Analytics code. There exists an older snippet, but it is slow, inaccurate and cannot support newer features as they are released.

The WordPress platform is an incredible place to begin your website.  Here’s some key benefits why you should be choosing WordPress, over any others.

1. Themes allow you to change the design of your website quickly. There are thousands of themes available for WordPress. See our themes here

2. Plugins allow you to extend the functionality of your WordPress site without knowing how to program.There are over 10,000 plugins available that help you add all kinds of functionality to your sites, like social media sharing, SEO, photo slideshows, and much more.

3. They are easy to update. If you can create a Word document, you can publish a new article to your WordPress website. Once it is set up, you can update it anytime you want, and that is important for engagement with your visitors and for the search engines. Don’t like to update and maintain? No problem! See our maintenance package here

4. Google loves WordPress sites. Because they are updated more frequently, and the content tends to be structured well, you can get a WordPress site ranking very quickly compared to a static website. Google has even gone on record as recommending WordPress for business sites (see YouTube video)

5. WordPress is supported by a thriving, engaged community. A recent study estimates that approximately 8% of the sites on the Internet are run by WordPress. There are thousands of designers, developers and enthusiasts out there to help if you get stuck. Help is just a Google or Bing search away.

6. Manage Your Website from Any Computer. WordPress is browser-based. You can login from any Internet connected computer and manage your site.

7. No HTML Editing or FTP Software Required. WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries etc, all without the need for additional HTML or FTP software.

Although WordPress is more powerful versus Wix, WordPress does require quite a bit of maintenance work to keep your WordPress website in an up-to-date condition. If you don’t update your theme or plugins, you run the risk of harming the performance of your website or even crashing it, BUT we have a solution to that, check out our Basic and VIP Maintenance packages


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